A Summit Equipment Distribution Company

Privacy Policy

U.S. Municipal Supply, LLC (“US Muni,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or interact with our website, usmuni.com.

U.S. Municipal Supply, LLC is owned by Summit Equipment Distribution. Information collected through this website may be shared with Summit Equipment Distribution and its approved vendors as described in this Privacy Policy.

By using this website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide through forms on our website, including Gravity Forms or other website forms. This may include:

  • Name
  • Email address
  • Phone number
  • Company name
  • Job title
  • Message or inquiry details
  • Equipment interests or request details
  • Any other information you choose to submit

We may also automatically collect certain technical and usage information when you visit the website. This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Time spent on the website
  • Referring website or traffic source
  • Interactions with forms, buttons, pages, and website content
  • Approximate geographic location based on your device or IP address

We do not knowingly collect sensitive personal information through this website.

2. How We Use Information

We use the information we collect to operate our website, respond to inquiries, support sales and customer service efforts, improve our marketing, and better understand how users interact with our website.

Specifically, we may use information to:

  • Respond to contact form submissions
  • Follow up on equipment, product, rental, sales, service, or support inquiries
  • Route inquiries to appropriate sales or customer service team members
  • Provide information about our products, services, manufacturers, or equipment lines
  • Improve website functionality, user experience, and content
  • Analyze website traffic and marketing performance
  • Measure the effectiveness of advertising campaigns
  • Retarget website visitors with relevant advertising
  • Maintain website security and prevent misuse
  • Support business operations, recordkeeping, and legal compliance

3. Website Forms and Inquiry Submissions

When you submit a form on our website, the information you provide may be stored in the website backend through WordPress and Gravity Forms. Form submissions may also be emailed to appropriate US Muni, Summit Equipment Distribution, sales, customer service, or approved vendor contacts for follow-up.

If a customer relationship management system or similar platform is implemented in the future, form submission data may also be stored in that system to help manage customer relationships, sales opportunities, and follow-up communications.

4. Analytics, Tracking, and Advertising Technologies

We use, or may use, analytics and tracking technologies to understand website activity, improve performance, and support marketing efforts.

These tools may include:

  • Google Analytics 4
  • Google Search Console
  • Google Tag Manager
  • Google Ads conversion tracking
  • Google Ads remarketing
  • Meta Pixel
  • LinkedIn Insight Tag
  • Other similar analytics, advertising, or website performance tools

These tools may use cookies, pixels, tags, scripts, or similar technologies to collect information about how visitors use the website. This information may include pages viewed, time on site, traffic source, device information, interactions with website elements, and whether a visitor completed a form or other conversion action.

5. Google Analytics, Google Tag Manager, and Google Ads

We use Google tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Google Ads conversion tracking, and Google Ads remarketing.

Google Analytics helps us understand how visitors use the website. Google Tag Manager helps us manage website tags and tracking scripts. Google Ads conversion tracking helps us measure whether website visitors take actions after interacting with our ads. Google Ads remarketing may allow us to show relevant ads to people who have previously visited our website.

Google may collect and process information from this website according to Google’s own privacy practices and policies. You can learn more about how Google uses information from sites or apps that use its services by visiting Google’s privacy and terms resources.

You can also manage certain Google advertising preferences through Google’s ad settings and other browser or device-level controls.

6. Advertising and Remarketing

We may use advertising and remarketing tools to show relevant ads to people who have visited our website or interacted with our content. This may include Google Ads remarketing and, in the future, Meta Pixel or LinkedIn Insight Tag.

These tools may allow advertising platforms to recognize your browser or device and display relevant ads on third-party websites, search engines, social media platforms, or other digital properties. The information used for advertising may include website visits, page views, form interactions, device information, and other online identifiers.

We do not use these tools to knowingly collect sensitive personal information.

7. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts, and similar technologies. These technologies help us operate the website, analyze traffic, measure advertising performance, and improve user experience.

Cookies are small files stored on your device by your browser. You may be able to block, delete, or disable cookies through your browser settings. However, disabling cookies may affect how the website functions and may limit certain features.

At this time, the website does not use a cookie consent banner or consent popup. If our use of cookies, tracking tools, or applicable legal requirements change, we may update our practices and this Privacy Policy.

8. Third-Party Content and Embedded Tools

Our website may include third-party content or embedded tools, such as Google Maps, YouTube videos, or other media and website features.

These third-party tools may collect information about your interaction with the embedded content, including your IP address, device information, browser information, and viewing activity. Third-party tools are governed by their own privacy policies and practices.

9. How We Share Information

We do not sell personal information.

We may share information collected through the website with:

  • U.S. Municipal Supply, LLC team members
  • Summit Equipment Distribution
  • Sales and customer service teams
  • Approved vendors, service providers, contractors, or marketing partners who support our website, advertising, analytics, customer relationship management, hosting, security, or business operations
  • Legal, regulatory, or governmental authorities when required by law or necessary to protect our rights, property, or safety

Approved vendors may only use information as needed to provide services to us or support our business operations.

We may also share information in connection with a business transaction, such as a merger, acquisition, restructuring, asset sale, or similar event involving US Muni or Summit Equipment Distribution.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including responding to inquiries, managing customer relationships, supporting sales and customer service, maintaining business records, improving our website, measuring marketing performance, and complying with legal obligations.

Form submissions may be stored in WordPress, emailed to appropriate team members, and stored in a customer relationship management system if implemented. We may retain inquiry records for a reasonable business period unless a longer retention period is required or permitted by law.

When information is no longer needed, we may delete, de-identify, or archive it according to our business practices and technical capabilities.

11. Data Security

We take reasonable administrative, technical, and organizational measures to help protect information collected through the website. The website is intended to use SSL/HTTPS encryption to help protect information transmitted through the site.

However, no website, email system, transmission method, or electronic storage system is completely secure. We cannot guarantee absolute security of information submitted through the website.

12. Email and Future Marketing Communications

At this time, the website does not include a newsletter signup. In the future, we may use email marketing tools or customer relationship management systems to communicate with customers, prospects, or website users who have submitted inquiries or otherwise provided contact information.

If we send marketing emails, we will provide a way to unsubscribe or opt out of future marketing communications where required by applicable law. Transactional or service-related communications may still be sent where appropriate.

13. Your Choices

You may contact us to request that we update, correct, or delete personal information you have provided to us, subject to legal, operational, and recordkeeping requirements.

You may also manage certain tracking and advertising preferences through:

  • Browser cookie settings
  • Device privacy settings
  • Google ad settings
  • Social media platform ad settings
  • Industry opt-out tools where available

If you submit a request, we may need to verify your identity before responding.

14. Children’s Privacy

This website is intended for business and professional audiences. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.

15. Links to Other Websites

Our website may contain links to third-party websites, manufacturer websites, social media pages, or other external resources. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any external websites you visit.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, business practices, tracking tools, legal requirements, or operational needs. When we update this Privacy Policy, we will revise the effective date at the top of the page.

Your continued use of the website after changes are posted means you accept the updated Privacy Policy.

17. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

U.S. Municipal Supply, LLC
461 Glennie Cir
King of Prussia, PA 19406

Phone: (800) 222-1980
Email: [email protected]